The battering onslaught of an active hurricane season has begun impacting the $30 billion per year floral industry. Hurricane Irma not only affected the distribution lines via Florida and the Southeast US but also interrupted air freight shipments from Ecuador and Colombia. Not only are fresh blooms being stalled, but greenery and filler plants are also expected to slow down and increase in cost as they are grown in Florida and distributed nationally.
While the decreased access to the supply of fresh cut flowers can cause prices to rise, many florists are turning to local growers to offset the problems. It’s one small benefit of the time of year, as predictable weather issues have given florists concerns in years past, so local growers are already preparing even before storms hit. According to the owner of Every Bloomin’ Thing in Iowa City, Maja Hunt “We always have a little room to do something different. This time of year we source a lot of local flowers. That’s one nice thing, getting stuff locally.”
Other florists are finding luck by substituting flowers they cannot import with available blooms that are similar. “We may not have this dark pink rose,” says Jim Relles of Relles Florists in Sacramento, CA. “But we’re going to have another shade that’s going to be very similar and we’ll just substitute. And we explain that to our customers. And most people, in a time of crisis, 99 percent of the consumers understand.”
As the damage and delays from Irma begin to subside, the floral trade begins to pick up its pace. The demand for supplies into the area offers an initial trip into south Florida, where drivers are then loaded with the flowers that have once again begun arriving from South America. We at Edward J. Zarach understand that these issues are of vital importance to our customers and we hope to offer more information and options for the times when cargo is impacted by unforeseen issues. We work to provide constant updates to critical shipments and prevent delays for each and every shipment.